by Craig Pateman | Jul 13, 2018 | Business Growth
Most business owners are very passionate about their business. They get in and roll their sleeves up, devote numerous hours to their business and to the success of their business and they work extremely hard to realise their dreams and aspirations. As a...
by Craig Pateman | Jul 13, 2018 | Marketing & Sales
One of the first things you must do with any business is to determine who the customer is that you want to serve. The majority of business owners will say that they will sell to everyone. They feel that any other answer means they are doing themselves and their...
by Craig Pateman | Jul 13, 2018 | Marketing & Sales
Digital marketing today for any business is a very competitive and complex world. There are many different platforms, social media channels, websites and competitive forces. Any business today faces many challenges but also opportunities for growing their business....
by Craig Pateman | Jul 13, 2018 | Lead Generation
Your lead generation campaign should clearly answer and solve one pressing problem for your target market. You may be able to solve many problems but just focus on one for your prospective clients. You want to build trust and credibility with the prospect and the best...