by Craig Pateman | Jul 13, 2018 | Marketing & Sales
What is effective marketing? For us, it is direct response marketing. It is getting a result such as a lead, a sale, a meeting. Something that will or will in the future generate revenue for your business. Let us start with an example. Say your competitor runs...
by Craig Pateman | Jul 13, 2018 | Lead Generation
What is a lead worth? How much can you spend on advertising per lead and still make a profit? By knowing how much a lead is worth to you and your business you can get a jump on your competitors. Let me give you some tips and steps for creating an effective...
by Craig Pateman | Jul 13, 2018 | Business Growth
Referrals are the easiest way for a business to grow and sell more products to current clients or increase the average order value from current clients. The third part of the equation in growing your business is to attract new clients. Having a system that brings to...
by Craig Pateman | Jul 13, 2018 | Lead Generation
Acquiring new customers is the lifeblood of every business but it can be costly. Every business needs to develop a lead generation strategy that will ensure the survival of the business over both the short and long term. No matter what business you are...
by Craig Pateman | Jul 13, 2018 | Business Growth
After many years working with business owners, both large and small, plus from running our own business for over 10 years here are the top 10 actions every business owner needs to implement to be successful Review Your Top Selling Products When we review our top...
by Craig Pateman | Jul 13, 2018 | Marketing & Sales
Before you start building your marketing campaign it is important you understand some fundamental laws of the free market place. The Law of The Market “The market is where buyers and sellers of products and services meet to set prices and determine the allocation of...
by Craig Pateman | Jul 13, 2018 | Business Growth
With the rapid development of the internet, smart phones, cloud services the world has got smaller and more competitive. Today a customer can order a product and it can be shipped to them across the other side of the world in 3 – 5 days. With the development of...
by Craig Pateman | Jul 13, 2018 | Business Growth
How do you start your working day? Do you have a routine or do you just go with whatever happens as you walk through the door or what the first phone call brings? Maybe you quickly check your emails, scan the online news sites for the latest news and trends. Maybe you...
by Craig Pateman | Jul 13, 2018 | Lead Generation
Every business owner wants to attract leads, attract more clients and to increase their revenue. There is a simple secret to small business marketing that allows business owners to achieve this. Do you face stiff competition in your industry? Is...
by Craig Pateman | Jul 13, 2018 | Business Growth
When you start your business you are looking to ultimately improve your lifestyle. You can get very excited about the first sale, first customers and starting to make your own way in the world of business. It is exciting being able to say that this business is...
