Business is competitive and is not for the weak hearted. Business is hard and requires dedication and discipline. Business is a tough game
But thankfully you don’t have to do it on your own and there are some excellent resources that you can use and access to help you along the way.
With the the nature of business changing quickly you need to keep you need to keep up to date with all different areas that can impact your business success and growth.
The following 9 books will help and guide you with marketing and getting to know your customers, data and algorithms and what you need to know to build your business and pitching and making a presentation. If you are in business you need to be able to close a sale, ask for money or source investors.
Dark Pools gives you an insight into the power of computing, particularly with trading markets, but also how computing will change the way we work in a short period of time.
Whilst it’s main focus is on how bots have transformed the trading markets seeing the power of computers and what they can do will impact every industry and business.
How you harness the power of computers and automation will be pivotal to the future of your business.
Frenzy provides insights into the marketing programs of some of the world's most successful companies, including eBay, TiVo, and Fujitsu. From Strategy, Branding, Online Marketing, Viral Marketing, Position, Promotions, and more, Frenzy covers it all in a straightforward manner that is clear and actionable.
This book is loaded with useful insights for marketing any business. The information is concise and to the point, and you can start applying these lessons quickly, regardless if you have a large marketing budget or nothing at all.
Ryan Holiday has put together a tactical body of insights filled with examples of work and art that lasts, the people who made them, and how.
The tactics discussed can be implemented by creators of all kinds. From businesses that have been around for 50+ years, to music of days past that continues to outsell new releases. See a showcase of perennial (i.e. "timeless") sellers, the process behind them, and how you can replicate it.
Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Ongoing improvement is the main focus of this book.
It shows that the one and only Goal of any business is making money and this could only be achieved by a smooth Flow of the production and our most important management task is to prevent any resistance slowing the achievement of this goal;
A good definition of a goal is one that sets us on a path of ongoing improvement.
Pursuing such a goal necessitates more than one breakthrough. In fact it requires many. To be in a position to identify these breakthroughs we should have a deep understanding of the underlying rules of our environment.
This book is not just a theoretical romp. Blanks and Jesson tell you how to use the right tools to actually perform the kinds of user tests you've been reading about and ignoring for years.
You could implement even a small number of the methods in Making Websites Win to scientifically improve sites and make more money
The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get
What successful web businesses do differently (and others get wrong)
How to easily identify your website's biggest opportunities
A treasure trove of proven solutions for growing businesses
Discover how to grow your profits--by making winning websites that people love.
This book is a very good introduction to several mathematical concepts that many people have heard of, but don't know much about.
The authors show how algorithms developed for computers also untangle very human questions.
They explain how to have better hunches and when to leave things to chance, how to deal with overwhelming choices and how best to connect with others. From finding a spouse to finding a parking spot, from organizing one’s inbox to peering into the future, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.
This is not a book designed for people with an advanced understanding of math or computer science. It's designed as a gateway to bring in people who are interested in these fields, but are perhaps a little intimidated.
Pitching is highly valued today. It is an ‘art form’ requiring knowledge of human nature, how the brain receives information, communication skills, courage and a lot of practice.
Pitching is essential to leadership in all aspects of life – motivating others to act, gaining traction for an idea, raising capital, landing the job or promotion you seek, raising children, and reaching consensus on key issues with your spouse.
Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:
Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision
Your customers are going to give you three seconds to make the sale.
Do you know what to say in those three seconds?
If you're new to marketing, this is probably one of the first books you should read.
If you've been around a while and you're always looking for more insights, this is also worth buying & highlighting.
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time.
What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than"old" marketing.
Great book for anyone that is maintaining a website for a small business or organization. Not a technical book about writing code.
Gives you a clear direction and guidance about how the vast majority of users surf the net and how to make your site easy for the majority of users. Less words, more photos, clear and obvious navigation.
Great examples of both real and pretend sites that are good and bad and why they are good or bad
Required reading for anyone working on Web sites.
These 9 books will certainly get ahead of the game with building your business not only for today but for the changes coming into the future.
I hope you get alot from reading these books
To your prosperity and success.
What suggestion do you have for books we shoud read?
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Photo by Brandi Redd on Unsplash