by Craig Pateman | Aug 23, 2019 | Business Automation
Chatbots give you amazing flexibility, productivity and responsiveness when it comes to running your business. You will be more responsive and active with yuor prospects and clients. Here are 9 reasons why chatbots will improve your lead generation
by Craig Pateman | Aug 23, 2019 | Lead Generation
Growing your list and generating leads is great – but do you know how valuable each one is to your business?
And if you do, do you know how to increase that value?
Knowing the value of each lead allows you to calculate exactly how much you should spend to acquire it online and the more your leads are worth, the greater the return (ROI) will be for your business
by Craig Pateman | Aug 23, 2019 | Lead Generation
Have you heard the catch cry build your list. What is the use of building a list if no one buys from you?
What is the use of providing quality information but all people do is download it and then do nothing.
The value of your list is the quality of the people on your list and the fact that they buy from you. You can’t build a business based upon what you plan to do. Your business can only be built upon definite actions by yourself and your customers
by Craig Pateman | Aug 13, 2019 | Marketing & Sales
Being involved in sales is all about building a relationship. After all you want a customer for life not just a one off sale. It is therefore important that you use your time and energy efficiently and effectively in sales.
You don’t want to be wasting your time or more importantly the time of your prospect when both can be better applied to other prospects or clients.
Follow these steps to ensure that you are focussed with your efforts and that you move to a definite response; preferably yes but in some instances it may be a no.
by Craig Pateman | Aug 5, 2019 | Business Automation
The first thing to do with your marketing automation is to work out what you want to achieve. What is your business strategy and how will marketing automation help achieve this strategy. Here we set out how a small business owner can begin to plan and implement marketing automation into their business
by Craig Pateman | Jul 26, 2019 | Business Automation
Marketing automation is not a nice to do. In today’s world, it really is a necessity. It is how your business can respond and react to the needs of their customers and be there to help them solve their problems.
It will help a business acquire new leads but more importantly help a business to nurture the relationship with an existing customer building a long term relationship.
Here are the 7 key outcomes of successful marketing automation
by Craig Pateman | Jul 17, 2019 | Marketing & Sales
How often and when should you follow up a sales prospect? This is a situation we all face. Here we lay out the 8 best tips for follow-up so that you can add some structure to your sales follow-up process
by Craig Pateman | Jul 9, 2019 | Marketing & Sales
A mistake that many business owners make is to develop a good product or service without first understanding the market and what it wants (not what it needs). This guideline will help you set the framework for building the Marketing Plan for your Small Business.
by Craig Pateman | Jul 9, 2019 | Business Automation
Marketing automation is about improving your business efficiency, about leveraging technology to improve your business and improving your service to your customers and clients.
By automating you will be doing more with less. Less waste of time, less wasting dollars on your marketing campaigns, less guessing about what may work.
Every business has the ability today to improve the return on their marketing and sales expenditure by implementing marketing automation. Those businesses that take the plunge and get involved will have a significant head start on their competitors.
To successfully implement marketing automation then 8 key pillars need to addressed and mapped out.
by Craig Pateman | Jul 9, 2019 | Marketing & Sales
Improving your sales closure rates will have an immediate and direct impact to your bottom line. It is an important metric of any business. We share with you 5 things you can do to get better at closing sales. Giving your business an immediate improvement