by Craig Pateman | Apr 21, 2022 | Marketing & Sales
Your marketing system consits of inputs, processes and outputs.
The beauty of systems thinking is that the process gives you the same, consistent results that you’re looking for every time.
It’s a repeatable process that allows you to scale the system and its outputs to achieve the results you want.
by Craig Pateman | Apr 6, 2022 | Marketing & Sales
Over the years, QR codes have become a vital and easy-to-use marketing tool. They are beloved for their versatility, as they can fit virtually any marketing campaign. Modern QR code readers also help companies reach their target customers.
by Craig Pateman | Mar 8, 2022 | Marketing & Sales
Behind every successful digital marketing strategy are 4 key activities that all businesses must focus on.
No matter the industry, market, niche these apply to all businesses. Doesn’t matter if you are B2C or B2B you have these 4 key activities
If you’re missing or lacking or deficient in any of these 4 areas, then your marketing will fail. It’s really that simple.
by Craig Pateman | Feb 15, 2022 | Marketing & Sales
Segmentation offers a simple way of organising and managing your company’s relationships with your customers. This process also makes it easy to tailor and personalise your marketing, service, and sales efforts to the needs of specific groups. This helps boost customer loyalty and conversions.
by Craig Pateman | Feb 14, 2022 | Marketing & Sales
Digital marketing is such a vast and varied industry. The world of digital marketing has a number of moving parts that are constantly changing.
In order for your business to make a mark in digital marketing you need to understand and maximise these 8 key areas.
by Craig Pateman | Feb 14, 2022 | Marketing & Sales
Here are the 7 steps you’ll go through to plan, implement, and scale a Digital Advertising campaign.
by Craig Pateman | Jan 31, 2022 | Marketing & Sales
Every website needs traffic. If you have zero traffic then you won’t sell anything. But traffic in itself is not the full answer. You need targeted traffic. Traffic that consists of your ideal clients or customers.
by Craig Pateman | Nov 24, 2021 | Business Strategy
The biggest problem for small- to medium-sized businesses can be summed up in three parts: they’re not strategic, they’re not analytical, and they’re not systematic.
Here we will focus on the strategic aspect of running your business.
Most business owners get strategy and tactics confused and I think this is the main reason why they don’t achieve the results they want.
by Craig Pateman | Aug 25, 2021 | Marketing & Sales
To build an extremely successful business then you need to execute on all of these marketing tools. Using all of them will allow you to generate high levels of revenue.
Doing this on a consistent and ongoing basis will lead to your business success.
A successful Business Owner knows their numbers because they track their leads, conversions rates, average transaction value, customer frequency and have systems and processes to make sure they all run smoothly.
by Craig Pateman | Aug 12, 2021 | Business Growth
Building and growing a business requires passion and dedication. Most days business owners face a number of challenges. One of the main challenges they face is successfully growing their business.
Here are 6 common growth challenges and actions you can take to overcome them.