by Craig Pateman | Jul 13, 2018 | Marketing & Sales
The fear of objections. How often has this fear stopped us all from approaching a prospective client or customer? For me numerous times. All the objections run through your head. They won’t like me, they won’t like the product, they will ask a difficult question. I...
by Craig Pateman | Jul 13, 2018 | Marketing & Sales
What is effective marketing? For us, it is direct response marketing. It is getting a result such as a lead, a sale, a meeting. Something that will or will in the future generate revenue for your business. Let us start with an example. Say your competitor runs...
by Craig Pateman | Jul 13, 2018 | Marketing & Sales
Before you start building your marketing campaign it is important you understand some fundamental laws of the free market place. The Law of The Market “The market is where buyers and sellers of products and services meet to set prices and determine the allocation of...
by Craig Pateman | Jul 13, 2018 | Marketing & Sales
One of the first things you must do with any business is to determine who the customer is that you want to serve. The majority of business owners will say that they will sell to everyone. They feel that any other answer means they are doing themselves and their...
by Craig Pateman | Jul 13, 2018 | Marketing & Sales
Digital marketing today for any business is a very competitive and complex world. There are many different platforms, social media channels, websites and competitive forces. Any business today faces many challenges but also opportunities for growing their business....
