by Craig Pateman | Jul 13, 2018 | Marketing & Sales
The fear of objections. How often has this fear stopped us all from approaching a prospective client or customer? For me numerous times. All the objections run through your head. They won’t like me, they won’t like the product, they will ask a difficult question. I...
by Craig Pateman | Jul 13, 2018 | Marketing & Sales
What is effective marketing? For us, it is direct response marketing. It is getting a result such as a lead, a sale, a meeting. Something that will or will in the future generate revenue for your business. Let us start with an example. Say your competitor runs...
by Craig Pateman | Jul 13, 2018 | Lead Generation
What is a lead worth? How much can you spend on advertising per lead and still make a profit? By knowing how much a lead is worth to you and your business you can get a jump on your competitors. Let me give you some tips and steps for creating an effective...
by Craig Pateman | Jul 13, 2018 | Business Growth
Referrals are the easiest way for a business to grow and sell more products to current clients or increase the average order value from current clients. The third part of the equation in growing your business is to attract new clients. Having a system that brings to...
by Craig Pateman | Jul 13, 2018 | Lead Generation
Acquiring new customers is the lifeblood of every business but it can be costly. Every business needs to develop a lead generation strategy that will ensure the survival of the business over both the short and long term. No matter what business you are...
