by Craig Pateman | Aug 13, 2019 | Marketing & Sales
Being involved in sales is all about building a relationship. After all you want a customer for life not just a one off sale. It is therefore important that you use your time and energy efficiently and effectively in sales.
You don’t want to be wasting your time or more importantly the time of your prospect when both can be better applied to other prospects or clients.
Follow these steps to ensure that you are focussed with your efforts and that you move to a definite response; preferably yes but in some instances it may be a no.
by Craig Pateman | Aug 5, 2019 | Business Automation
The first thing to do with your marketing automation is to work out what you want to achieve. What is your business strategy and how will marketing automation help achieve this strategy. Here we set out how a small business owner can begin to plan and implement marketing automation into their business
by Craig Pateman | Jul 26, 2019 | Business Automation
Marketing automation is not a nice to do. In today’s world, it really is a necessity. It is how your business can respond and react to the needs of their customers and be there to help them solve their problems.
It will help a business acquire new leads but more importantly help a business to nurture the relationship with an existing customer building a long term relationship.
Here are the 7 key outcomes of successful marketing automation
by Craig Pateman | Jul 17, 2019 | Marketing & Sales
How often and when should you follow up a sales prospect? This is a situation we all face. Here we lay out the 8 best tips for follow-up so that you can add some structure to your sales follow-up process
by Craig Pateman | Jul 9, 2019 | Marketing & Sales
A mistake that many business owners make is to develop a good product or service without first understanding the market and what it wants (not what it needs). This guideline will help you set the framework for building the Marketing Plan for your Small Business.
