Holidays are a time to recharge and take a well-deserved break, but what happens to your brand’s online presence while you’re away?

Staying active and engaging your audience doesn’t have to stop just because you’re on vacation.

With some planning, you can ensure your brand remains visible and connected to your audience without lifting a finger during your time off.

This guide offers nine creative and easy-to-implement content ideas to keep your brand active while you enjoy your holidays.

From automated emails to leveraging user-generated content, these strategies will help you maintain momentum and stay top-of-mind with your customers.

Let’s dive in!

#1 Schedule Social Media Posts in Advance

With scheduling tools, keeping your social media platforms active while you’re on holiday is easier than ever. Platforms like Buffer, Hootsuite, or Meta’s native scheduler allow you to pre-plan and automate your posts across multiple channels.

Focus on evergreen content, inspirational quotes, or seasonal posts relevant to your audience.

By staying consistent, your brand remains visible, even when you’re offline.

Why scheduling matters: Consistency is key to building trust and engagement with your audience. Regular posts keep your brand top-of-mind and ensure you don’t lose momentum in your social media strategy.

Tips

• Create a content calendar: Plan posts around holidays, trending topics, or industry themes.
• Repurpose old content: Turn popular blog posts into bite-sized social media updates.
• Schedule engagement: Automate replies or plan a follow-up session to engage with audience comments.

#2 Use Automated Email Campaigns to Stay Connected

Email marketing is a powerful tool to keep your audience engaged while you’re on holiday.

Setting up automated email campaigns allows you to share valuable content, updates, or exclusive offers without being actively involved.

Welcome emails, holiday greetings, and scheduled newsletters are all great ways to maintain a personal connection with your customers.

Why email automation matters: Automated emails ensure your audience stays informed and valued, even when you’re unavailable. They also help nurture leads and encourage repeat engagement, which is crucial for long-term growth.

Tips

• Segment your audience: Personalize emails based on customer behaviour or preferences for higher engagement.
• Include a call-to-action (CTA): Encourage readers to explore your website, products, or social media.
• Use pre-designed templates: Tools like Mailchimp or ActiveCampaign make it easy to create visually appealing emails.

#3 Repurpose Evergreen Content for Easy Engagement

Evergreen content—content that remains relevant and valuable over time—is a lifesaver when you’re on holiday.

Repurpose your high-performing blog posts, videos, or infographics into bite-sized updates for social media or emails.

For example, turn a detailed blog post into a carousel for Instagram, a short tweet thread, or a quick video highlight.

This strategy saves time while keeping your audience engaged with valuable content.

Why repurposing works: Repurposing extends the lifespan of your content and ensures you get maximum value from your efforts. It also reinforces key messages, helping your audience better understand your expertise.

Tips

• Identify top-performing content: Use analytics to find blog posts, videos, or social media updates that resonate well.
• Adjust for format: Transform a listicle into an infographic or a blog post into a video script.
• Update with seasonal relevance: Add holiday-themed intros or examples to make your evergreen content timely.

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#4 Collaborate with Guest Contributors for Fresh Perspectives

Partnering with guest contributors is an excellent way to keep your content fresh and engaging while you’re away.

Contact industry experts, influencers, or loyal customers to create guest blog posts, social media takeovers, or videos.

Their unique perspectives can provide valuable insights for your audience and keep your brand active during your holiday break.

Why guest contributions matter: Collaborating with others diversifies your content and helps you tap into new audiences. It shows your brand is active and engaged even when you’re not directly involved.

Tips

• Choose contributors aligned with your brand: Ensure their values and expertise match your target audience’s interests.
• Set clear guidelines: To maintain consistency, provide contributors with topics, word counts, or creative directions.
• Promote the collaboration: Tag your contributors on social media and encourage them to share the content with their followers.

#5 Create a Holiday-Themed Content Series

A holiday-themed content series is a fun and engaging way to keep your brand active and relevant during the holiday season.

Whether it’s a countdown to a special event, daily tips, or a festive giveaway, a series keeps your audience coming back for more.

Plan the entire series and schedule posts, emails, or videos to go live while you’re on holiday.

Why a holiday series works: It builds anticipation and encourages consistent engagement. The themed content resonates with your audience when they’re already focused on the holidays, making it highly shareable.

Tips

• Choose a format that fits your brand: Consider options like “12 Days of Tips,” a weekly giveaway, or a mini video series.
• Make it interactive: Include polls, quizzes, or hashtag challenges to boost participation.
• Promote the series early: Announce the series ahead of time to build excitement and ensure maximum reach.

#6 Leverage User-Generated Content to Keep Things Personal

User-generated content (UGC) is a powerful way to keep your brand active and relatable while you’re on holiday.

Encourage your audience to share photos, videos, or testimonials about your products or services and repost their content on your platforms. UGC saves you time and strengthens your connection with your community by showcasing real-life experiences.

Why UGC matters: It builds trust and authenticity, as customers are more likely to engage with content created by their peers. Plus, it keeps your feed fresh and engaging without requiring new content creation.

Tips

• Run a contest or hashtag campaign: Incentivize your audience to share content by offering discounts or prizes.
• Engage with contributors: Respond to and thank users who create content to encourage more participation.
• Create a UGC library: Save high-quality user submissions for future posts to maintain a steady content flow.

#7 Use Polls and Questions to Drive Engagement

Interactive content like polls and questions is a great way to keep your audience engaged while requiring minimal effort. These features are available on Instagram Stories, Facebook, and Twitter, allowing your audience to share their opinions, preferences, or feedback.

Polls and questions foster a sense of community and keep the conversation around your brand alive while you’re on holiday.

Why interactive content works: It’s quick, easy, and fun for your audience, making them more likely to engage. Plus, the insights you gather can inform your future content and strategy.

Tips

• Ask seasonal questions: For example, “What’s your favourite holiday tradition?” or “Which product would you gift a friend?”
• Run a poll related to your offerings: Let your audience vote on their favourite product, service, or design.
• Use open-ended questions: Encourage more detailed feedback by asking, “How do you use [your product] during the holidays?”

#8 Share Behind-the-Scenes Glimpses of Your Team

Give your audience a peek behind the curtain by sharing behind-the-scenes content about your team or operations.

Whether it’s a short video of how your products are made, photos from your office holiday party, or fun facts about your team members, this type of content humanises your brand and builds stronger connections with your audience.

Why behind-the-scenes content works: It creates a sense of authenticity and trust, allowing your audience to feel more connected to your brand on a personal level. Plus, it’s easy to create and can be scheduled in advance.

Tips

• Introduce your team: Share short profiles or highlight their holiday traditions to make your brand more relatable.
• Show the process: Give a sneak peek of how your products or services are delivered during the holidays.
• Highlight milestones: Celebrate achievements or share your goals for the coming year to inspire your audience.

#9 Promote a Countdown or Exclusive Holiday Offer

Engage your audience by creating excitement with a countdown or an exclusive holiday offer. Countdowns to a product launch, event, or New Year celebration generate anticipation and keep your audience returning for updates.

Exclusive discounts or limited-time holiday bundles incentivise purchases and create a sense of urgency. These strategies ensure your brand remains active and profitable while you’re away.

Why countdowns and offers work: They tap into the audience’s fear of missing out (FOMO) and keep your brand at the top of their minds. Plus, they drive engagement and conversions during a season when people are already in a buying mindset.

Tips

• Use a countdown timer: Add a visual countdown to your website or social media posts for added excitement.
• Create a holiday bundle: Package your best-selling products or services at a discounted price.
• Send reminders: Use automated email or social media updates to remind your audience of the offer deadline.

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Conclusion

Taking a holiday doesn’t mean your brand has to go quiet.

By implementing these nine content strategies, you can ensure your audience remains engaged, your visibility stays strong, and your business continues to grow—even while you’re away.

From scheduling social media posts and leveraging user-generated content to creating holiday-themed campaigns and exclusive offers, these ideas are simple, effective, and easy to set up in advance.

Now it’s your turn to take action! Start with one or two strategies that align with your goals, and watch your brand stay active and connected.

Ready to keep your brand buzzing during your next holiday? Explore these tips in detail and start planning today.

Have questions or additional tips? Share them in the comments or reach out—we’d love to hear from you!

FAQs

Q1: Why is it important to keep my brand active while on holiday?

A2: Keeping your brand active ensures you maintain audience engagement, trust, and visibility. A quiet brand risks losing momentum and customer interest.

Q2: How can I schedule social media posts in advance?

A2: Use tools like Buffer, Hootsuite, or Meta Business Suite to plan and automate posts across platforms. Focus on evergreen and relevant content to keep your audience engaged.

Q3: What kind of email campaigns work best during the holidays?

A3: Automated emails like holiday greetings, exclusive offers, or newsletters are effective. Segment your audience for personalised messaging to boost engagement.

Q4: How can I make the most of user-generated content (UGC)?

A4: Encourage your audience to share photos, videos, or reviews featuring your brand. Repost their content with proper credit to showcase authenticity and build trust.

Q5: What’s the best way to create a holiday-themed content series?

A5: Plan a series around a specific theme, such as “12 Days of Tips” or a festive giveaway. Schedule all posts in advance and promote the series to build anticipation.

Q6: How do countdowns and exclusive offers drive engagement?

A6: Countdowns create excitement, while limited-time offers encourage urgency. Use timers, reminders, and exclusive deals to keep your audience engaged and drive sales.

Q7: Can behind-the-scenes content really make a difference?

A7: Yes! Sharing team stories, holiday traditions, or how your products are made humanises your brand and helps your audience feel more connected to you.

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