The biggest problem for small- to medium-sized businesses can be summed up in three parts: they’re not strategic, they’re not analytical, and they’re not systematic.
Here we will focus on the strategic aspect of running your business.
Most business owners get strategy and tactics confused and I think this is the main reason why they don’t achieve the results they want.
As a Business Owner of a small to medium enterprise, it is just as important to develop & maximise your brand for you & your organization as it is for a large national or international corporation.
Most people understand that the 80/20 rule means that 80% of your sales will come from 20% of your customers or that 80% of your results come from 20% of your efforts.
But the real power of the 80/20 comes from understanding the 80/20 of your initial 80/20.