Every business has critical numbers. These numbers measure the actions that lead to sales and revenue. They are the numbers that determine the performance of your business.
Make sure when you measure your website that you are actually measuring those critical numbers that will impact your performance.
Tracking and analysing your conversions is a way to measure how your business is performing but as important as highlighting areas that need improving.
To do this though you need to understand the macro and micro conversions on your site.
Learn how to use your customer data to improve your business.
The economic damage that data quality problems can cause include added expenses when products are shipped to the wrong customer addresses, lost sales opportunities because of erroneous or incomplete customer records, and fines for improper financial or regulatory compliance reporting.
In today’s business climate, it is no longer acceptable to guide your business by gut instinct or intuition. Sure, those are still important, but a data-driven approach is imperative to ensure you’re providing the best guidance to your organization.
With all the data available it is important that you have a process for acquiring and using your data
Every company is looking to grow and generate more leads. This is an ongoing struggle for a large percentage of companies as they look to remain competitive in their industry.
Here are 6 things you can do with Google Analytics to help sharpen your lead generation