Email marketing has also proved to be the most reliable tactic to influence leads at every stage of the buyer’s journey.
However, if you don’t create a strategic plan on how to move leads into the next step with email marketing (or any tactic, for that matter), the remaining parts of your buyer’s journey might not happen at all.
This is where an email marketing funnel comes into play.
Automation is a key component of your business especially if you want to engage and improve your level of service and responsiveness to your customers. But with all things there are some key learnings.
Here are 8 key learnings we have discovered along the way.
Marketing automation takes digital contact with customers so much further than en masse generic email sends.
These 5 best practices will ensure that you set up your marketing automation system correctly from the beginning. This will minimize the headaches for you and your team in the future
10 ways you can dramtically improve your business performance by implementing Artificial Intelligence
Chatbots give you amazing flexibility, productivity and responsiveness when it comes to running your business. You will be more responsive and active with yuor prospects and clients. Here are 9 reasons why chatbots will improve your lead generation
The first thing to do with your marketing automation is to work out what you want to achieve. What is your business strategy and how will marketing automation help achieve this strategy. Here we set out how a small business owner can begin to plan and implement marketing automation into their business