Behind every successful digital marketing strategy are 4 key activities that all businesses must focus on.
No matter the industry, market, niche these apply to all businesses. Doesn’t matter if you are B2C or B2B you have these 4 key activities
If you’re missing or lacking or deficient in any of these 4 areas, then your marketing will fail. It’s really that simple.
Segmentation offers a simple way of organising and managing your company’s relationships with your customers. This process also makes it easy to tailor and personalise your marketing, service, and sales efforts to the needs of specific groups. This helps boost customer loyalty and conversions.
Digital marketing is such a vast and varied industry. The world of digital marketing has a number of moving parts that are constantly changing.
In order for your business to make a mark in digital marketing you need to understand and maximise these 8 key areas.
Here are the 7 steps you’ll go through to plan, implement, and scale a Digital Advertising campaign.
Every website needs traffic. If you have zero traffic then you won’t sell anything. But traffic in itself is not the full answer. You need targeted traffic. Traffic that consists of your ideal clients or customers.
The biggest problem for small- to medium-sized businesses can be summed up in three parts: they’re not strategic, they’re not analytical, and they’re not systematic.
Here we will focus on the strategic aspect of running your business.
Most business owners get strategy and tactics confused and I think this is the main reason why they don’t achieve the results they want.
To build an extremely successful business then you need to execute on all of these marketing tools. Using all of them will allow you to generate high levels of revenue.
Doing this on a consistent and ongoing basis will lead to your business success.
A successful Business Owner knows their numbers because they track their leads, conversions rates, average transaction value, customer frequency and have systems and processes to make sure they all run smoothly.
Building and growing a business requires passion and dedication. Most days business owners face a number of challenges. One of the main challenges they face is successfully growing their business.
Here are 6 common growth challenges and actions you can take to overcome them.
Automation is a key component of your business especially if you want to engage and improve your level of service and responsiveness to your customers. But with all things there are some key learnings.
Here are 8 key learnings we have discovered along the way.
It’s important to take inventory of where you are right now with your online marketing so you can set aggressive, yet attainable goals for your business.
To help you in this process, here are 21 questions that need to be answered honestly and accurately.
The questions go through the 7 core stages of your sales funnel and when you’re done you should have a clear picture of where you need to improve.