by Craig Pateman | May 25, 2023 | Marketing & Sales
Improve the quantity and quality of your leads with this ultimate guide to lead-gen funnel optimization. Keep testing, learning, and optimizing for the best results!
by Craig Pateman | May 23, 2023 | Business Strategy
Discover the 10 thought-provoking questions that can future-proof your business strategy, unlock long-term success, and provide valuable insights into your performance and improvement opportunities.
by Craig Pateman | May 9, 2023 | Business Data
In this article, we’ll discuss ten conversion killers that can sabotage your digital marketing campaigns and provide tips on how to avoid them
by Craig Pateman | Mar 20, 2023 | Business Strategy
Small businesses have always faced unique challenges in the marketplace, and today’s rapidly changing business landscape has only made things more complex. To stay competitive and grow in this environment, small businesses need to be aware of the trends and forces shaping the future of the industry.
by Craig Pateman | Dec 20, 2022 | Marketing & Sales
With email marketing, you can personalize and target communications in ways other marketing campaigns cannot. This can be a big contributor to your sales. By following a few tips, and with a little practice, you can create email campaigns that drive repeat sales, build a brand following and generate referrals.
by Craig Pateman | Nov 14, 2022 | Business Automation
The most efficient and cost-effective way to educate your new subscribers is to take them through a series of specially designed emails that take them from point A to point B in sequential order.
An email autoresponder series allows you to do this.
by Craig Pateman | Nov 2, 2022 | Business Data
Every business has critical numbers. These numbers measure the actions that lead to sales and revenue. They are the numbers that determine the performance of your business.
Make sure when you measure your website that you are actually measuring those critical numbers that will impact your performance.
by Craig Pateman | Sep 30, 2022 | Business Data
Tracking and analysing your conversions is a way to measure how your business is performing but as important as highlighting areas that need improving.
To do this though you need to understand the macro and micro conversions on your site.
by Craig Pateman | Sep 8, 2022 | Marketing & Sales
Experts have dubbed video one of the most important developments in the marketing world, and it’s not going anywhere anytime soon.
Video is no longer an up-and-coming content marketing trend—it’s an integral part of many companies’ marketing plans.
Video marketing is a powerful tool for reaching and engaging your target audience.
by Craig Pateman | Aug 31, 2022 | Business Data
Learn how to use your customer data to improve your business.