by Craig Pateman | Jul 13, 2018 | Business Growth
Running your business takes a lot of work, discipline and dedication. The way to manage this is to have a disciplined approach to managing your business by setting up a regular review of key aspects of your business. This way you will identify issues early, address...
by Craig Pateman | Jul 13, 2018 | Business Growth
Starting a new business? Thinking of selling your business? Have an exit strategy? Need an exit strategy? Most business owners do not have an exit strategy. Or maybe they do and it is either retirement or death. Everyone has all these dreams when they enter a...
by Craig Pateman | Jul 13, 2018 | Marketing & Sales
The fear of objections. How often has this fear stopped us all from approaching a prospective client or customer? For me numerous times. All the objections run through your head. They won’t like me, they won’t like the product, they will ask a difficult question. I...
by Craig Pateman | Jul 13, 2018 | Marketing & Sales
What is effective marketing? For us, it is direct response marketing. It is getting a result such as a lead, a sale, a meeting. Something that will or will in the future generate revenue for your business. Let us start with an example. Say your competitor runs...
by Craig Pateman | Jul 13, 2018 | Lead Generation
What is a lead worth? How much can you spend on advertising per lead and still make a profit? By knowing how much a lead is worth to you and your business you can get a jump on your competitors. Let me give you some tips and steps for creating an effective...
