by Craig Pateman | Mar 23, 2021 | Marketing & Sales
How would you like to attract your buyers before they’re even thinking about buying?
Then, once you have their attention, how can you lead them through a logical flow that motivates them to buy, buy now and buy your product, even at a higher price than that of any of your competitors?
by Craig Pateman | Mar 23, 2021 | Business Automation
Marketing automation takes digital contact with customers so much further than en masse generic email sends.
These 5 best practices will ensure that you set up your marketing automation system correctly from the beginning. This will minimize the headaches for you and your team in the future
by Craig Pateman | Feb 8, 2021 | Business Strategy
Most people understand that the 80/20 rule means that 80% of your sales will come from 20% of your customers or that 80% of your results come from 20% of your efforts.
But the real power of the 80/20 comes from understanding the 80/20 of your initial 80/20.
by Craig Pateman | Jul 25, 2020 | Marketing & Sales
The purpose of any and all of your marketing must be to move your prospect closer to buying. Every action you take should be about helping your customers make their final buying decision.
by Craig Pateman | Jul 6, 2020 | Business Growth
Conversion optimization is about growing your business. By imporoving your conversions you will dramatically improve your business performance. In this article we set out the 7 keys steps to improving your conversion optimization.