Small businesses have always faced unique challenges in the marketplace, and today’s rapidly changing business landscape has only made things more complex. To stay competitive and grow in this environment, small businesses need to be aware of the trends and forces shaping the future of the industry.
With email marketing, you can personalize and target communications in ways other marketing campaigns cannot. This can be a big contributor to your sales. By following a few tips, and with a little practice, you can create email campaigns that drive repeat sales, build a brand following and generate referrals.
The most efficient and cost-effective way to educate your new subscribers is to take them through a series of specially designed emails that take them from point A to point B in sequential order.
An email autoresponder series allows you to do this.
Every business has critical numbers. These numbers measure the actions that lead to sales and revenue. They are the numbers that determine the performance of your business.
Make sure when you measure your website that you are actually measuring those critical numbers that will impact your performance.
Tracking and analysing your conversions is a way to measure how your business is performing but as important as highlighting areas that need improving.
To do this though you need to understand the macro and micro conversions on your site.