10 AI Email Tools for Small Business Email Marketing

Written ByCraig Pateman

With over 13 years of corporate experience across the fuel, technology, and newspaper industries, Craig brings a wealth of knowledge to the world of business growth. After a successful corporate career, Craig transitioned to entrepreneurship and has been running his own business for over 15 years. What began as a bricks-and-mortar operation evolved into a thriving e-commerce venture and, eventually, a focus on digital marketing. At SmlBiz Blueprint, Craig is dedicated to helping small and mid-sized businesses drive sustainable growth using the latest technologies and strategies. With a passion for continuous learning and a commitment to staying at the forefront of evolving business trends, Craig leverages AI, automation, and cutting-edge marketing techniques to optimise operations and increase conversions.

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Business Automation

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January 25, 2025

Email marketing remains a powerful channel for businesses to connect with customers, but staying competitive requires more than traditional methods.

Artificial intelligence (AI) is revolutionising how businesses create, optimise, and deliver email campaigns.

By leveraging AI, marketers can craft hyper-personalized experiences, enhance deliverability, and maximise engagement like never before.

This guide highlights the top AI tools transforming email marketing in 2025 and how they can help you revolutionise your campaigns.

#1 SmartWriter

Overview
SmartWriter is an AI tool designed for personalised cold emails and LinkedIn outreach.
It automates follow-up and email verification and even helps craft tailored email copy that resonates with the recipient.

Key Features
AI-driven cold email personalisation.
Automated follow-up sequencing.
Built-in email verification.

Pros
Saves significant time on outreach.
High success rate with tailored messaging.

Cons
Best suited for cold email and LinkedIn outreach, less robust for broader campaigns.

Ideal Use Cases
B2B marketers and sales teams looking to scale cold email campaigns.

#2 Optimove

Overview
Optimove focuses on hyper-personalization by analysing subscriber behaviour to optimise content, timing, and segmentation.
It uses AI to craft customer-centric campaigns that drive loyalty and engagement.

Key Features
AI-based segmentation and targeting.
Predictive analytics for campaign optimisation.
Real-time campaign performance tracking.

Pros
Exceptional for building strong customer relationships.
Optimises content based on subscriber preferences.

Cons
Higher learning curve for smaller teams.

Ideal Use Cases
Retailers and e-commerce businesses aiming to maximise customer lifetime value.

#3 Seventh Sense

Overview
Seventh Sense helps marketers determine the best times to send emails, ensuring higher engagement and better deliverability.
The tool uses AI to analyse recipient behaviour and recommend optimal delivery windows.

Key Features
AI-driven send time optimisation.
Historical recipient behaviour analysis.
Advanced reporting on email performance.

Pros
Significantly improves email open rates.
Easy integration with existing platforms like HubSpot and Marketo.

Cons
Focused primarily on timing, not broader campaign management.

Ideal Use Cases
Businesses with global audiences requiring timezone-based optimisation.

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#4 Jacquard (Phrasee)

Overview
Jacquard by Phrasee uses Natural Language Generation (NLG) to create optimised subject lines, email copy and calls to action that drives results.
It ensures content aligns with your brand voice while improving engagement rates.

Key Features
AI-generated subject lines and email copy.
Performance prediction for content variations.
Brand voice customisation.

Pros
Enhances creativity while saving time.
Improves consistency in messaging.

Cons
Requires integration with existing workflows.

Ideal Use Cases
Large-scale email campaigns requiring consistent tone and high engagement.

#5 Mailchimp AI

Overview
Mailchimp’s AI features enhance its already powerful email marketing platform by offering campaign optimisation, personalisation, and analytics tools.
It’s a go-to for businesses of all sizes.

Key Features
Predictive segmentation.
Smart recommendations for send times and subject lines.
Comprehensive reporting and analytics.

Pros
User-friendly for beginners and professionals alike.
Affordable options for small businesses.

Cons
Advanced features may require premium plans.

Ideal Use Cases
Small and medium-sized businesses managing diverse email campaigns.

#6 ZeroBounce

Overview
ZeroBounce is a specialised tool focusing on email validation to reduce bounce rates and improve sender reputation.
By ensuring that email lists are clean and deliverable, it maximises ROI for every campaign.

Key Features
Real-time email list verification.
AI-powered email scoring.
GDPR and CCPA compliant.

Pros
Protects sender reputation.
Improves overall email deliverability.

Cons
Focused solely on email validation, not full campaign management.

Ideal Use Cases
Businesses aiming to reduce bounce rates and improve list hygiene.

#7 ActiveCampaign

Overview
ActiveCampaign is a powerful email marketing and customer relationship management (CRM) platform that leverages AI to optimise campaigns, predict customer behaviour, and automate workflows.

Key Features
Predictive sending to determine the best times to email.
AI-driven customer journey mapping.
Advanced automation builder for complex workflows.

Pros
Excellent for personalisation and segmentation.
Integrates seamlessly with over 850 apps.

Cons
Steeper learning curve for beginners.

Ideal Use Cases
Businesses aiming to scale email campaigns while maintaining personalisation.

#8 HubSpot

Overview
HubSpot is a comprehensive marketing platform integrating AI tools to enhance email campaigns.
Its email marketing capabilities include smart optimisation suggestions and AI-powered reporting.

Key Features
AI-generated email subject lines and content suggestions.
Smart send-time optimisation.
Advanced reporting with predictive analytics.

Pros
Intuitive interface with extensive learning resources.
Excellent for teams managing large-scale marketing campaigns.

Cons
High pricing for premium features.

Ideal Use Cases
Businesses seeking an all-in-one solution for marketing and CRM.

#9 Sendinblue

Overview
Sendinblue is an AI-powered email marketing platform that focuses on delivering campaigns with precision.
It’s particularly well-suited for small and medium-sized businesses looking for affordable solutions.

Key Features
AI-driven email scheduling for optimal engagement.
Drag-and-drop email editor with dynamic content options.
Built-in CRM for seamless customer management.

Pros
Budget-friendly plans with robust features.
Strong focus on email deliverability.

Cons
Limited scalability for large enterprises.

Ideal Use Cases
Startups and small businesses aiming to grow their email lists.

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#10 Jasper AI

Overview
Jasper AI is a game-changer for email content creation, using natural language processing (NLP) to craft engaging, personalised email copy.
It helps marketers save time and maintain consistency in their messaging.

Key Features
Generates persuasive email subject lines and body content.
Customises tone and style to match your brand.
Provides creative suggestions for email campaigns.

Pros
Speeds up the content creation process.
High-quality, on-brand copywriting assistance.

Cons
Requires human editing for the best results.

Ideal Use Cases
Marketing teams looking to streamline content creation and improve email engagement.

How to Choose the Right AI Email Marketing Tool for Your Business

Selecting the best AI email marketing tool depends on your business size, goals, and the specific challenges you want to solve.

Here’s a step-by-step guide to help you make the right choice:

Define Your Objectives

Are you looking to automate email workflows? Tools like ActiveCampaign or HubSpot excel in automation.
Need help crafting engaging email content? Jasper AI is ideal for creating AI-powered content.
Want to improve email deliverability? Consider ZeroBounce or Sendinblue for advanced validation and scheduling.

Assess Your Budget

Small businesses with limited budgets might prefer affordable options like Sendinblue or SmartWriter.
Larger organisations can explore feature-rich platforms like HubSpot or Optimove, which come at a higher cost but offer extensive functionality.

Evaluate Features Based on Your Needs

Personalisation: If hyper-personalized campaigns are your priority, tools like Optimove and Mailchimp AI are excellent options.
Automation: For advanced automation workflows, ActiveCampaign stands out.
Content Creation: Jasper AI excels in generating compelling, on-brand email content.

Consider Scalability

If your business is growing rapidly, look for platforms that can scale with you, such as HubSpot or ActiveCampaign.
Smaller tools like SmartWriter may be better suited for startups or niche campaigns.

Integration with Your Existing Tech Stack

Check if the tool integrates seamlessly with your CRM, e-commerce platform, or other marketing tools. For instance, HubSpot offers comprehensive integrations, while Seventh Sense works well with platforms like Marketo.

Test Before You Commit

Most tools offer free trials or demos. Use these to assess user-friendliness, customer support, and features relevant to your needs.

Matching Tools to Business Needs

Small Startups: Use Sendinblue for affordability and ease of use.
E-commerce Brands: Choose Optimove or Mailchimp AI for hyper-personalization and advanced analytics.
B2B Businesses: ActiveCampaign or SmartWriter are excellent for cold outreach and automation.
Content-Heavy Campaigns: Opt for Jasper AI to streamline content creation.

Conclusion

AI tools are transforming email marketing by offering precision, personalisation, and performance optimisation.

Whether you’re a small business or a global brand, AI tools can help you achieve greater ROI, build lasting customer relationships, and save time.

Ready to elevate your email marketing with AI?

Start exploring these tools today and unlock the full potential of your campaigns.

FAQs

Q1: What is the best AI email marketing tool for small businesses?

A1: Sendinblue is a popular choice for small businesses due to its affordability and robust features like AI-driven scheduling and CRM integration. SmartWriter is also great for startups focusing on personalised cold outreach.

Q2: Which AI tool is best for creating email content?

A2: Jasper AI excels in generating engaging and tailored email content, including subject lines and body text. It uses Natural Language Processing (NLP) to match your brand tone and style while saving time on content creation.

Q3: How does AI improve email deliverability?

A3: Tools like ZeroBounce and Seventh Sense enhance deliverability by validating email addresses and optimising send times based on recipient behaviour, ensuring your emails reach the right inboxes at the best times.

Q4: Can I integrate these AI tools with my existing CRM or marketing platform?

A4: Yes, many tools like HubSpot, ActiveCampaign, and Optimove offer seamless integration with popular CRM platforms, e-commerce systems, and other marketing tools, making it easy to incorporate them into your existing workflow.

Q5: Are these AI tools beginner-friendly?

A5: Tools like Mailchimp AI and Sendinblue are beginner-friendly, offering intuitive interfaces and affordable pricing for small teams. More advanced tools like ActiveCampaign or HubSpot may require a learning curve but provide extensive support and resources.

Q6: How do I choose the right AI tool for my business?

A6: Start by defining your goals (e.g., automation, personalisation, content creation), assessing your budget, and considering scalability. Use free trials to test features and see how well they integrate with your existing systems. The guide above provides more details on choosing the right tool.

Q7: Are AI tools worth the investment for email marketing?

A7: Yes, AI tools can significantly improve personalisation, automation, and deliverability, leading to higher engagement rates and ROI. By streamlining processes and providing data-driven insights, these tools pay off by enhancing campaign performance.