Every business owner wants to attract leads, attract more clients and to increase their revenue.
There is a simple secret to small business marketing that allows business owners to achieve this.
Do you face stiff competition in your industry?
Is it hard to attract the attention of potential clients?
Do you want to position yourself as being unique and as such a point of difference to your opposition?
Are you finding it harder to have your current clientele commit to more business?
You need to learn the one secret in marketing for small business that can help you grow your business successfully.
The secret of successful small business marketing is simple; give your prospects the information they want.
As Zig Ziglar said, “If you give someone what they want you will get what you want.”
So give your prospects the information they want.
You may be thinking but I already do this.
You have a list of satisfied clients who you already do business with.
Even with this though you are still not attracting as many new clients as you want.
I’m sure you have a range of products and services that are what people want. But if you’re not getting all the business you can handle, then your marketing is not working hard enough.
Most marketing for small business fails because it gives prospects information they aren’t interested in and won’t respond to.
When you have a new client your goal is to make them happy by giving them the superior service or products that you provide.
When you provide this level of service you are putting your clients’ interest first and this pays off in repeat sales and referrals.
This same principle works in marketing.
Put your prospects interests first in your marketing. By doing this you will stand out from the competition, become highly sought after and have more clients than you ever imagined.
This may sound obvious and simple but the simple fact is hardly any business does it. You become caught up in your business and the issues you face that you actually lost sight of your client or prospect and what their needs are.
How to make your marketing work to grow your business.
- Put your prospect’s interests first in every aspect of your marketing.
- Grab your prospects attention by focussing on their primary concern or challenge. Apply this to all your marketing material
- Give away something your prospects want. A case study, free report, email course, video series can all be used
- Demonstrate your expertise. Give them 4 or 5 ideas they can use immediately. Keep on providing this again and again.
- Provide proof that you can help your prospects reach their goals. Give specifics about the results your products and services provided.
- Build a relationship with your prospects so they know and trust you.
- Detail the value and benefits of your products and services in terms of your prospects interests.
- Give prospects a reason to buy from you today. Provide an added benefit or a time-limited incentive to prompt a service.
- Provide pricing information in the context of your prospects’ interests. Get your prospect to detail what they want and then tell them the cost.
- Once a prospect becomes a client, keep giving them the marketing information they want. Continue to educate them about how you can help them reach their goals. This will allow you to create more opportunities to give them additional products and services.
That is the secret of marketing for small business that will allow you to grow and build your business.
Put your prospects’ and your clients’ interests first and they will reward you with their business.
