What are your sales closure rates? 

What is the conversion rate for your salespeople?

Improving your sales closure rates will have an immediate and direct impact to your bottom line.

It is an important metric of any business.

Your inability to close is a symptom. 

What it really means is that your prospect does not think it's worth making a change right now. 

In short, it's nice to know about your offering, but not necessary.

Five things you can do to get better at closing sales.

1. Know your impact.

Make sure you're clearly able to articulate the business value of your offering. 

You should ensure that you're talking about key business drivers such as reduced operating costs, increase sales conversation rates or improved efficiency. 

Adding metrics makes your message even more impactful.

2. Be a storyteller. 

Share examples of how you've helped other customers improve. 

Be able to explain how they were doing things before, the challenges they faced, and the results they've achieved since working with you. 

3. Slow down.

Based on what you said, you may be moving things along much too fast. 

You're showing your stuff, sending collateral and giving pricing. 

It's highly likely that they don't feel like you're focused on their success. Take time to build the relationship so that they truly feel that you're a credible resource, not a self-serving sales guy.

4. Connect the dots.

It's imperative to engage your prospect in a discussion. 

This helps you/them determine if your offering makes sense for them. 

Here are some good ones to start with:

How are you currently handling your needs in this area?

What are your objectives relevant to the business drivers this product/service addresses?

What initiatives do you already have in place to get there? 

If you achieved results similar to our other customers, what would this mean for your organization?

See where I'm going with this?

If your prospects aren't making the connections between what you sell and the value they could get from it, it's because you're leaving it to chance. 

Don't let that happen. Plan your questions ahead of time. They are your greatest tools in getting to a yes. 

5. Stop trying to close.

Instead, focus on helping your prospect determine if it makes good business sense to change. 

If it does, they'll say yes. If not, they'll stay with what they've got. 

Today's prospects are too savvy to fall prey to any closing techniques. 

The more you try to do it, the less they want to do business with you. Instead, put your emphasis on the front end of the sales cycle.

By simply improving your sales closure rate you will improve the performance of your business without spending any money.

Taking time to train your staff to improve their closure rates is a worthwhile investment for any business.