Artificial Intelligence is the branch in computer science that is all about teaching the machine to think and act like a human being.
Machine learning is usually what runs behind AI algorithms.
While AI is all about basically teaching the machine to replace human beings, machine learning is about teaching the machine what a human brain cannot grasp, e.g. complex data mining and future predictions based on current patterns.
AI marketing has been gaining more attention among marketers because of the insights it provides.
According to a recent PwC study, 72% view AI as a “business advantage.”
Implementing Artificial Intelligence in your business will give you powerful insights into the performance of your business and as a consequence help with your decision making.
Here are 10 benefits or insights that Artificial Intelligence will provide you and your business:
1 More Intelligent Searches
As advanced technology solutions grow smarter, it’s important to remember that audiences are becoming smarter as well.
Thanks to social media and rapid-fire search engines people find what they are looking for faster than ever before. AI and big data solutions can actually analyze these search patterns and help marketers identify key areas where they should focus their efforts.
Giving you the ability to improve your social media marketing and content marketing by having a greater insight into your audience
2 Smarter Ads
Marketers are already dipping their toes into smarter ads, with account-based marketing solutions, but AI helps teams take this a layer further for truly insightful analysis.
With a new abundance of data available, online ads can become smarter and more effective. AI solutions can dig deep into keyword searches, social profiles, and other online data for human-level outcomes.
This means you can be more efficient and effective with yuor advertising which should lead to betetr returns for your business.
Making decisions using artificial intelligence
3 Refined Content Delivery
With AI, marketers can take data and targetting to a whole new level.
Audience analytics can go past the typical demographics level, to understand people on an individual basis.
Now, marketers can use AI to both identify potential clients or buyers and deliver the ideal content that’s most relevant to them. With big data, machine learning, and AI combined, there is little a savvy marketer can’t achieve.
This enhances your personalization both in the advertising you provide but also with the content and follow up your provide your customers
4 Relying on Bots
Customer service and retention is another area where AI will play a huge role in the future.
Soon, chat functions and other direct-to-consumer engagement avenues will be run by AI bots.
Many companies can save employee time and expenditures with these tactics. AI bots also have access to an entire internet’s worth of data, information, and search histories, making them much more efficient than their human counterparts.
This will give you the ability to be more efficient with your staff's time and focus. Now your staff can focus on key high producing areas whilst your bots handle generic day to day functions.
5 Continued Learning
Not only can AI be used to uncover once-hidden insights, but it can also actually be taught and learn to incorporate previously uncovered insights into new campaigns, optimizing outreach to target only the most relevant users.
Over time, these AI solutions will become even more intelligent, effectively eliminating waste, greatly increasing conversions, and promoting real-time decision-making.
The efficiency of your business will dramtically improve.
By having a continuous learning focus your business activites will produce more and more improved results.
6 Take Sales Forecasting to the Next Level
AI takes conversion management solutions to the next level.
Marketers can now compare sophisticated inbound communication side-by-side against traditional metrics to help answer difficult strategic questions.
With AI marketing, there are no longer questions about whether or not a prospect is ready for a discussion, the data provides the answer.
Improved forecasting will lead to more efficient use of resources.
7 Gain a Deeper Understanding of Your Consumers
With AI solutions, marketers know exactly what consumers are thinking, saying, and feeling about the brand in real-time.
Similarly, with the onslaught of social media available (and the AI to analyze it), marketers can truly understand what customers are feeling.
Marketers can harness this data in real-time and then quickly modify messaging or branding for maximum effectiveness.
Having a greater knowledge and understanding of your customers will allow you to provide more services and products that solve their problems.
8 Optimize Digital Advertising Campaigns
While there are various ways to optimize digital advertising and account-based marketing, AI solutions help marketers take them a step further for deeper insight and analysis.
AI can tap into the abundance of consumer data hidden in keyword searches, social profiles, and other online data, for smarter and more effective digital ads.
The results are human-level outcomes and insights without manual human labour.
Improving your optimization will lead to improved business growth.
9 Create Detailed Consumer Profiles
This abundance of data can also help feed consumer profiles.
AI solutions provide marketers with a deeper knowledge of consumers and prospective clients, enabling them to deliver the right message, to the right person, at the right time.
The secret to building a truly comprehensive profile lies in capturing data during every single consumer interaction.
Marketers can use AI solutions to take these profiles a step further, refine marketing campaigns, and create highly personalized content.
The mnore you understand and know your customers the better your business will be in solving their problems
10 Join Real-Time Conversations with Consumers
One of the advanced capabilities of AI is its ability to analyze large blocks of open content and identify trends.
This allows brands to interact directly with consumers in real-time through online conversations or events.
Communicating with consumers at the precise ‘decision-making moment’ can help directly influence buying decisions.
AI helps marketers monitor these social conversations and other open forums to identify any relevant conversations.
AI will give you the ability to make faster decisions, access to data in a more timely manner, and allow you to be more responsive to the needs of your customers.
To get the most from Artificial Intelligence you need to begin to implement it into your business. Starting with small steps and building will give you the ability to greatly improve the performance of your business.